He shared at this session, how RPI uses Collaborative, Adaptive and Transparent customization to increase customer loyalty for some of the world’s largest retailers and brands.Rick Bellamy
CEO of RPI
By Rick Bellamy
He spoke at the 2015 World Conference on Mass Customization, Personalization and Co-Creation (MCPC) in Montreal, on Tuesday, October 21 at 1:45PM. He presented the Secrets to Avoid Fleeting Digital Marketing Efforts.
Rick’s presentation focused on how businesses are increasing the impact and permanence of marketing messages in a world where people are barraged by digital interruptions. Today’s mass-customization techniques allow marketers to increase conversion rates of digital marketing with a customized physical marketing or promotional item that is more impactful than ever. Today, technology enables the manufacture and delivery of personalized products in just days.
During his session, he shared how RPI uses Collaborative, Adaptive and Transparent customization to increase customer loyalty for some of the world’s largest retailers and brands.
Since 2001, MCPC has been the leading conference on Mass Customization, Personalization and Co-Creation. The conference featured business leaders and academics sharing the latest developments in the field via presentations, discussion panels and other presentation formats.