New Technology Platform Brings Innovative Mass Customization Products to Help Retailers Extend their Existing Brand and Unlock Consumer Creativity.
NEW YORK and SEATTLE – May 21, 2012 – RPI (Reischling Press, Inc.) (www.rpiprint.com), a leader in make-on-demand private label personalized photo books, greeting cards and stationery products for mass and specialty retailers, is pleased to announce the launch of its new personalization storefront that offers personalized print products made by RPI and branded by the retailer and consumer. Along with its storefront platform, RPI is announcing its new line of print products specific for the pet industry. RPI debuts the personalization storefront and pet print products at the 2012 National Stationery Show® held May 20-23, 2012, at New York City’s Jacob K. Javits Convention Center.
Targeting stationery manufacturers, online retailers, e-greeting sites and specialty retailers, RPI’s personalization make-on-demand platform can be seamlessly embedded into any retailer’s existing website. Through its ease of integration, brand owners can now offer hundreds of personalized products to their customers with zero inventory through a cohesive online experience.
With the launch of its new platform, RPI also created a new line of personalized print products designed specifically for retailers in the pet industry. According to Mintel, a leading market research company, the pet industry is expected to maintain a steady pace of growth, increasing by 33 percent over the next five years to become a $67.7 billion industry. Given this trend, brand owners and retailers are seeking new, innovative products that will enable them to capture a portion of this market share, while creating greater brand loyalty among their consumers.
“RPI is in the business of unleashing creative expression by enabling partners to unlock their content and extend their brand experience through mass customization,” said Rick Bellamy, chief executive officer for RPI. “Our new personalization storefront platform will help brand owners monetize their content with personalized print products without diluting their brand, or redirecting traffic away from their site. We are excited about the opportunities for brands to increase customer engagement with these products.”
The new RPI platform offers several key benefits and features. First, by implementing RPI’s personalization storefront, retailers can stay focused on their core business while RPI provides its technology platform and consumer expertise to help retailers extend their customers’ experience beyond their brick-and-mortar store and drive additional revenue. Second, with on-demand manufacturing, a retailer can offer hundreds of SKUs with zero inventory, enabling consumers to express their individuality. Third, retailers receive a consistent brand experience across all channels with RPI’s design and merchandising services. And last, RPI’s global operations deliver worldwide distribution direct to consumers within two to three days, and is scalable under peak demand.
According to a January 2012 Forrester Research, Inc., report titled, Co-Creation in 2012, “Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide range of industries, and we continue to see empowered product strategy professionals experimenting with co-creation engagements in interesting ways,” wrote Doug Williams, analyst at Forrester. “Co-creation will continue its upward trajectory in 2012, driven by emboldened vendors that are eager to show product strategists the value and benefits that co-creation can bring to the product development process.
In addition to the new platform, RPI’s new line of pet products allows retailers to extend their existing product line while enabling consumers to create fun, customized, innovative print products through mass customization. The new line includes:
- “Woof Cards” – Using the “mommy calling card” concept, RPI has created on-the-go cards that pet owners can personalize with their name, their pet’s name, and phone number or email that they can hand out to other pet owners to schedule play and/or park dates.
- “Furfolio” – Using the photo album concept, pet owners can create memorable photo albums of their pets as keepsakes.
- “Fur-nouncements” – Similar to baby announcements, fur-nouncements are designed for pet parents to announce their recent pet adoptions and new fur babies to their family and friends.
RPI, which works with some of the world’s most well-known brands who represent more than 40 percent of the total on-demand, personalized product market, currently offers more than 350 customizable print products — from personalized photo books, posters, and calendars, to invitations, greeting cards and stationery – using state of the art digital manufacturing technology to offer long-lasting and high quality.
RPI is a leading make-on-demand producer of private label personalized photo books, greeting cards and stationery products for mass and specialty retailers. The company’s broad range of blue chip retail and online publishing customers rely on its consistent, reliable execution, creative design services and best of breed manufacturing for the rapid delivery of innovative products utilizing consumer-generated content. The privately held company is headquartered just outside of Seattle, WA. For more information on how RPI is helping fuel the rapid growth of personalized products, please visit www.rpiprint.com.For further information, please contact: Monica Rodriguez, Communiqué PR firstname.lastname@example.org (206) 282-4923 ext. 125
Jennifer Gehrt, Communiqué PR Jennifer@communiquepr.com (206) 282-4923 ext. 112