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4 TIPS TO STAY AHEAD OF THE GAME!

On February 28th and March 1st the Business Forum Imaging took place in Cologne. At this annual conference, international experts and leading executives discuss many of the new and exciting developments in the imaging industry. Paul Adriaans, Executive Vice President of RPI Europe, gave his insights on how a provider of personalized print services for businesses around the world stays ahead of the game.

On February 28th and March 1st  the Business Forum Imaging took place in Cologne. At this annual conference, international experts and leading executives discuss many of the new and exciting developments in the imaging industry.  Paul Adriaans, Executive Vice President of RPI Europe, gave his insights on how a provider of personalized print services for businesses around the world stays ahead of the game.

At RPI, we partner with our customers every day to help them grow their business with personalized digital print solutions. We develop new products, innovate to provide our customers with the latest solutions, and continuously foresee the rapidly changing consumer behavior and technological possibilities. The appreciation of and the demand for personalized products and services are continuously growing.  And that is exactly what makes us tick! It is not all about what you do; more important is how and why you do it. We know that diversity and a strong company culture is the basis for a good team, which can bring out the best in everyone and everything. That brings us to our four tips on how to stay ahead and how they can work for your business too!

Change is a certainty
Sounds a bit simple, right?  However, in real life, the hardest part is to do just this: keep things simple! We see many companies struggling with the continuously changing customer behaviour. They rather choose to resist than to accept. The fact is that change happens a lot faster due to all technical developments. If you look back 20 years ago, there was no Smartphone, Facebook or Instagram – and digital print was only in its infancy. Change means opportunities and the growth can be exponential. Until 2017, the total amount of pictures ever taken by mankind was 880 billion. In 2017 alone, this grew to 1.2 trillion for the year, with over 80% taken with a mobile device. And the analysts believe this number will grow to 1.8 trillion in 2018.

Choose to participate
Can you remember when digital photography was introduced? Did you immediately see the opportunities? Or did you wait and think it would go away or that analogue photography would never vanish? In our business, creativity and technology drive print and we would not have been around if we had not participated. It is always better to talk about the change and lead the way, instead of being subject to the change. Much like in every other business, an innovator will step up and take your place.

Leave the beaten path
If you choose to stay ahead of the game, you simply have to innovate. There are three key factors that contribute to this. Every innovation starts with a good idea (1), the will to take a risk (2)  the drive, and (3) to realize the idea with a passionate team. Diversity and a strong company culture are the basis for a good team. But how do you achieve this? Well, building a balanced team of team players is a good starting point. Ideal team players are humble, hungry and socially smart. They prioritize collective wins over individual ones, have no hidden agendas, are intrinsically motivated and have the capability to conduct oneself in a group situation and deal with others in the most effective way.

Speed matters!
Now you know that change is a certainty and that you need to participate, innovate and build a team that is ready to embrace the ever-changing world, there is one final ingredient: speed! Yes, speed really does matter. Nowadays it is not the big that eat the small, it is the fast that eat the slow. Quality is not the only differentiator; it is all about keeping up and be on top. Do not be afraid to fail. Rather, start with a 80% plan and 120% execution than keep perfecting plans and falling behind in the game.  Just start small, end big and keep it simple!

 

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